Tuesday, April 28, 2015

Hollywood News: How to Keep Your Winter Coat Looking Great

Hollywood News: How to Keep Your Winter Coat Looking Great: How to Keep Your Winter Coat Looking Great : Model Giedre Dukauskaite at New York Fashion Week last February. Photo: Ashley Jahncke/Fashio...

Friday, April 24, 2015

Madame Paulette and the Armenian Genocide

Today, April 24th, tragically marks the 100-year anniversary of the beginning of the Armenian Genocide: The systematic extermination of millions of Armenians in their own homeland by the Ottoman Empire (which is currently Turkey).

The history and foundation of Madame Paulette and the Great Uncle of the current Madame Paulette President, John Mahdessian, established in the1950s is inexplicably intertwined with this event.

John Mahdessian’s ancestors grew up in a part of Armenia which is currently now mainland Turkey. They were robbed of possessions and a heritage that John has rekindled in the current ethos of Madame Paulette. It is of no surprise that his great-great grandfather was the first man in town to purchase and own a sewing machine. It is safe to say that dry cleaning/alterations was ingrained in the blood of the family from the very beginning!

John’s ancestors became victims of the genocide atrocity that took place in 1915. John’s grandfather Gaidzag Vetzigian (1 of 2 out of 6 siblings who survived the Genocide) endured what no human being, especially a seven-year-old child, should ever endure. The family was torn apart: his mother and sisters were taken and turned into slaves, most of his siblings died as a result of this genocide; forced to march endless miles to concentration camps. During this march of death, the remaining siblings passed away due to various reasons ranging from starvation to Typhoid Disease. Gaidzag even witnessed the murder of his own father and brother right before his young, innocent eyes.

Being completely separated from any family he had left, Gaidzag was forced to live in a Turkish orphanage where they tried to convert him to the Muslim faith, forcing him daily to read the Quran. During this time, unbeknownst to him, his relentless and courageous mother located him at the Turkish orphanage after two years of searching. She carefully devised and planned for his escape to America in 1920. With her influence, he was adopted by an Aunt and smuggled to America. It would be two years later before the young Gaidzag would eventually reunite with his mother.  

This moving story of overcoming the worst odds ever stacked against an individual or group of people exemplifies the experiences of the survivors and children of the survivors of the Armenian Genocide.  

We at Madame Paulette are recognized as the world leaders in the field of cleaning and restoration, and are proud Armenian descendants. The Armenian heritage is deeply within us and is the root of the courage that is embodied in our family business.

One of many of our family's commitments that we hold dear to our heart goes hand-in-hand with our company's heritage rooted in the Armenian plight. We have provided restoration work at the St. Vartan Cathedral in New York City; which is the first Cathedral of the Armenian Apostolic Church to be built in the USA as well being the archdiocese for all Armenian churches in the United States. We also provide the cleaning of vestments for the deacon and clergy which is just one of the many ways Madame Paulette and the Mahdessian family has supported their church and their fellow Armenians

Gaidziag (George) Vetzigian, who passed away 13 years ago was a beloved member of the St. Vartan Cathedral. For over 50 years, Gaidziag dedicated his time to his church by becoming a Knight of Vartan; and his children and childrens' children followed in his very footsteps. John and Noubar Madessian are both Knights of Vartan, as Ann and Laura Mahdessian have been long time members of the Daughters of Vartan and are all very happy to serve their church and the Armenian community.

Madame Paulette is #ArmenianStrong

Top: Gaidzag Vetzigian with his two daughters (left) Ann Mahdessian, and (right) Adrian Movsesian
Bottom: Gaidzag Vetzigian with his grandchildren Laura, Greg, and John Mahdessian

Thursday, April 23, 2015

Behind The Scenes at Madame Paulette

At Madame Paulette, we service hundreds of personal possessions and pieces of clothing weekly; From sweaters, suits, and lingerie to items as prominent as Princess Diana's collection of dresses or upholstered furniture aboard Donald Trump's private jet.  Each piece requires detail and innovation; no two stains are the same!

Have you ever wondered what happens during the time between when you drop off and pick up your garments? What does Madame Paulette actually do to make things beautiful again?

Think back to when when you were a kid for just a second: Remember when you would go with your parents to get their car washed, and you got to see first-hand that intriguing process behind the glass walls? The spritz of the soap, the giant floppy pads swishing back and forth over the car, or the larger-than life blow dryer you sort of wish you could stand in between? It was the coolest thing, wasn't it? That's sort of how things go down here at Madame Paulette.

Well, maybe not exactly like that.

To provide some insight, we're going to take you on a quick, visual tour of one of the more basic processes that are utilized within the walls of the Madame Paulette factory here in Long Island City to b-e-a-utify the precious garments you present to us:

Step 1: Grab a soiled garment. In this case, a dress where all of the blue has bled into the white part of the garment. CHECK.

Step 2: Spot-Clean each and every one of the stains:

 Step 3: Brush away each stain, with finesse and grace of course:

Step 4: Dunk and dip the dress in a bucket-full of Madame Paulette's secret special sauce:

Step 4: Wring it out and put it in a dryer bag:

 Step 5:  Tumble dry on low heat:

And voilĂ : MAGIC! OK, not magic. Just science.

The "dry cleaning" business may not appear "sexy" from the outside, but we like to think about this differently. We get to take items and transform them from washed out, beat up, and sometimes downright ugly into beautiful, wearable, flaunt-able pieces again. We assist in making you look great. Now THAT is sexy.

We hope you enjoyed the inside scoop into the crazy world of Madame Paulette. More to come!

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