Tuesday, October 18, 2011


World-renowned custom couture cleaner, Madame Paulette®, exclusively works with high end designers and fashion houses such as Vera Wang, and Zac Posen, to create proper care labels for new design collections, which are mandated by the FTC. It is important for designers to have collection textiles analyzed and tested, then having proper care instructions created for each garment of a collection. Each care label is required to give specific care instructions to protect and safeguard that particular garment, based on its construction, embellishments and/or accessories. These instructions give the appropriate recommendation to consumers as well as the cleaner who is responsible for following the instructions precisely. If designers fail to create proper care instructions for a garment they are liable for the consequences under rules administrated by the Federal Trade Commission (FTC).

Madame Paulette® is the global authority in the care and maintenance of delicate textiles and many designers benefit from their extensive and unrivaled expertise. Madame Paulette® offers customized care label programs specifically created to cover a designer’s unique collection, considering fabric content and intricate details.
Madame Paulette® tests all textiles involved in a collection from swatches to the finished garments and will determine the best:
• Proper Method of cleaning
• Textures & Finishes
• Do’s & Don’ts
• Color fastness
• Overall garment appearance

Madame Paulette®’s textile and analysis care label professionals are able to research, design, dictate, source and oversee the production of all custom care labels, which span from the most basic instructions to the most demanding care techniques required. After testing of all textiles, a complete written report of testing results will be submitted to clients. Once an analysis has been completed and a proper care label dictation has been made, Madame Paulette will produce custom care labels for each collection for a designer.

Designers, who forgo creating proper care labels for their designs and collections, are not compliant with the FTC’s Care Labeling Rules. The FTC requires that manufactures and importers must attach proper care instructions to each garment sold. Failure to provide all garments with proper care label instructions and warnings is a violation of the FTC and designers are subject to enforcement actions and penalties. In addition to consequences from the FTC, dry cleaners are able to “blacklist” garments that do not have proper care labels. Dry Cleaners will refuse to clean any garment that is blacklisted.

There are different steps and procedures that go into cleaning, for example, a hand-painted garment. A garment like that should not be labeled “professional dry cleaning only” otherwise the paint on the garment could come off. Having Madame Paulette®’s care label program releases the designer’s liability from most cleaners not being able to service these creations.

For all designers, it is important to create a proper care label for each different collection. World-renowned dry cleaner, Madame Paulette® has created a program that will protect designers from potential violations, mitigate their liability, avoid unnecessary returns to retailers and create an accurate custom label for each item of a designer’s collection. The unique processes, techniques and procedures of Madame Paulette® set them apart as an industry leader and has enabled them to support any designer’s creations.

ABOUT MADAME PAULETTE®: Founded half a century ago, having achieved the status of being the finest Custom Couture Cleaner in the world, Madame Paulette® offers state-of-the-art, unrivaled cleaning services for its clientele — including internationally-renowned Couture designers (Vera Wang, Oscar de la Renta, Christian Dior and Chanel, among others), retail establishments (Bergdorf Goodman and Saks Fifth Avenue), celebrities (Alicia Keys, Chelsea Clinton, Eva Longoria), high-profile VIPs (Carl Ichan, Donald Trump, Anna Wintour) and iconic establishments (The Metropolitan Museum of Art and the Museum of Modern Art). Madame Paulette® boasts an unparalleled expertise and attention to detail.

For further information, please visit www.madamepaulette.com.

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